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20100924
20100924
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to promote its sfo routes as well as free rides on "spare the air" days. there is the moneymaker used at sports stadiums across the country, naming rights. >> i think it would be good to name a station after me. [ laughter ] >> at the right price, possibly. but that idea may not fly since customers associate stations with cities and landmarks. >> they know where embarcadero is in san francisco. they know where oakland citycenter is. these are geographical places we want to stick with that theme. it's been that way for many, many years. the board solidified that in 2001 and they don't particularly want to change it. >> reporter: bart says 90% of revenue comes from the fare boxes and sales tax. multimedia advertising is just one of many ideas being floated to raise more money. one other thing to consider, whether using ads to turn on the cash flow might turn off folks who ride. >> as a young person who is constantly bombarded by advertisements and different venues all over the place and i'm one of the main targets of a lot of advertisers, i don't enjoy it very much. >> reporter: well, i
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